Is that not remarkable? Is there a higher ceiling for him to shatter, or is he now simply left to build and scale his own skyscraper? Drake is inescapable, and in summer ’16, the media coverage devoted to VIEWS falls short only of the media coverage devoted to Donald Trump.
“Drake’s Views Is Already One Of The Biggest Hip-Hop Albums Of All Time”. “Drake Is Now Officially As Popular As Michael Jackson Was During Thriller”. He’s a career artist, and he now stands among giants. I mean, he’s probably a freak, but his success is not accidental, anomalous, or random. VIEWS is now on equal footing with freakishly huge hits: the Titanic soundtrack the Frozen soundtrack Alanis Morissette’s Jagged Little Pill Santana’s Supernatural.īut Drake is not a freak. Drake has long since passed the comparatively lightweight likes of Usher, Adele, and Eminem. Billboard tried to catalog the album’s many historic accomplishments a month ago, and today, that list seems laughably outdated. Apple, with a lineup of big names including Taylor Swift and Adele, and Tidal, whose co-owners include Jay Z, Rihanna, Kanye West and Beyonce, are two companies hoping that exclusivity clauses with popular artists can help them sway customers away from their Spotify and Pandora accounts.There’s no point anymore in trying to keep up with the records broken and set by Drake’s VIEWS because its legacy further swells every week. 
"Views" will be Drake's first album since the surprise release of " If You're Reading This It's Too Late" last year.Įxclusivity is currently the name of the game for streaming music services who are looking to stick out amongst the competition. It'll then be available for download on iTunes and exclusively streaming on Apple Music. The Canadian rapper's upcoming album is set to drop this Friday, with a global streaming debut on Apple's Beat 1 radio at 7 p.m.
Though the track listing, album art and, of course, the memes of a tiny, lonely Drake sitting on top of random items and places (like a bowl of macaroni and cheese or Will Smith's mouth) have already begun making the rounds on the Internet, the album " Views" ( previously titled "Views From The Six") has yet to be released.
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