How do you think being a writer has informed the growth of Ellis Brooklyn, and vice versa? We love the names of your products, inspired by literature and your love of words. I also am influenced by writings, books, letters, poems and just the beautiful freedom of travel. For example, BEE eau de parfum was when I was going through a personal moment on inner self reflection. Where do you get inspiration for your fragrances?įragrance-making is super personal to me so each fragrance reflects a mental state of where I was at that point in time.
In the beginning, it was tough to get the fragrance houses on board! Our no-no list was such a novel new thing that I had to a lot of convincing to get Ellis Brooklyn off the ground. Were there any surprises in that process? It gave me pause to what I was applying on my skin but also what I was breathing in. I was always passionate about fragrance-it's this completely different way of storytelling to me-but I became even more so when I was pregnant. We asked Bee to share her brand's story and a few of her own favorite things.ĭudley Stephens: Your brand is all about bringing the same clean standards we’re seeing elsewhere into the world of fragrance. How did you crack the code on the undesirable ingredients lurking in fragrances, and figure out how to replace them with cleaner possibilities?īee Shapiro: I was covering beauty and celebrity for The New York Times when I was pregnant with my first daughter Ellis and living in Brooklyn. Today, that's Bee Shapiro, founder of Ellis Brooklyn, a fragrance brand that combines clean ingredients, sustainable sourcing and unforgettable scents.
This International Women's Month, we're celebrating like-minded brands with strong, creative, inspiring female founders at their helm.
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